BMW launches 6 Series Gran Coupe priced at Rs 86.4 lakh (ex-showroom New Delhi); plans more compact cars to take on on its German rivals - Audi and Mercedes Benz.

BMW launches 6 Series Gran Coupe priced at Rs 86.4 lakh (ex-showroom New Delhi); plans more compact cars to take on on its German rivals - Audi and Mercedes Benz.



BMW India is planning to launch a slew of compact cars including the next generation X1 and a premium compact hatchback '1 series' over the next 12 to 18 months to take on its German rivals - Audi and Mercedes Benz.

The launch of 1 Series, will extend the number of small compact cars in the Indian market priced between Rs 18 to 25 lakh, over the next one year. The BMW launches will coincide with the launch of 'A class' from Mercedes Benz and A3 from Audi.

Flagging off this product onslaught, BMW on Thursday launched the all-new 6 Series Gran Coupe, the first four door coupe to be launched in India, and priced at Rs 86.4 lakh (ex-showroom New Delhi).

BMW India said, the strategy to introduce new vehicles and more assembled products was to bring in higher volumes. Over the next one year, the new X1 is slated to hit the market in January of 2013, and will be followed by the next generation 7 series In March, next year, which will be assembled at its plant in Chennai and will soon be followed by a compact premium hatchback '1 series' by the end of 2013, which too will be assembled. With this, the company will have 6 products ( 1 series, 3 series, 5 series, 7 series, X1 and X3) assembled in India, thus negating the steep import duty on cars.