India's largest carmaker Maruti Suzuki launched its new variant of Dzire "REGAL" to compete with Honda's Amaze

India's largest carmaker Maruti Suzuki launched its new variant of Dzire "REGAL" to compete with Honda's Amaze



Right after Honda introduced its much-awaited compact sedan Amaze, India's largest carmaker Maruti Suzuki has hit back with Regal, a new variant of its fast-selling Dzire.

The limited edition 'Regal' variant is priced at Rs 5.60 lakh (ex-showroom, Delhi), and is available only in petrol.

The Regal will come in a new serene blue colour option, a silver front grille, body-coloured electronically adjustable ORVMs (outside rear view mirrors) and rear parking sensor.Inside, the variant will feature leather upholstery and an "advanced" music system.

Regal is a five-year anniversary edition, and has been ready for a while, but the company wanted to time its release with the launch of Amaze.

A lot has been said about the DZire's attractive interior and dash layout compared to the Amaze's bland (though spacious) interior and the fresh additions in the Regal are further meant to bolster the Maruti's appeal.

Maruti Suzuki sold 15,000 units of Dzire a month in FY13, selling 1,69,571 units a year, and its sales hit a peak of 18,000 units in March this year.

Since its launch, the carmaker has sold close to 5.30 lakh Dzire sedans, and it still has a waiting period on some variants ranging 4-8 weeks. The company still has an order book of 40,000 Dzires.

Meanwhile, Honda is gearing up with a capacity of 5,000 units a month and has already got bookings of over 6,500 units, with the Amaze running into a waiting period of two months.

While the Petrol E variant will cost Rs 4.99 lakh, EX will be at Rs 5.24 lakh, S at Rs 5.62 lakh, VX at Rs 6.60 lakh, SAT at 6.62 lakh and VXAT at Rs 7.50 lakh.