Starbucks plans to open outlets in more Indian cities
Encouraged by the "tremendous response", Starbucks Coffee is planning to expand to more locations to tap the full potential of the vast Indian market where the coffee shop industry is growing at a fast clip.
"Till now, we have had a tremendous response to all our outlets in Mumbai and Delhi. We will go where we find customer demand," Avani Davda, chief executive of Tata Starbucks, a joint venture (JV) between Starbucks Coffee Company of the US and India's Tata Group, told IANS in an interview.
Davda said customers had appreciated the entry price point of the offerings of the firm and it was looking at the market potential of various regions across the country
"We see a lot of potential...It's a country of over a billion people. You cannot gauge how much demand there is and will be," the 33-year-old chief executive said, adding that data on India's retail coffee industry is still in the nascent stage.
The company is currently competing with international majors like Barista Lavazza, Costa Coffee, Gloria Jean's, Coffee Bean & Tea Leaf and Dunkin Donuts as well as Indian market leader Cafe Coffee Day, owned by an Indian coffee conglomerate.
src- IANS
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