Wednesday, April 10, 2013

Kent plans to launch water purifiers for arsenic, fluoride removal


Kent plans to launch water purifiers for arsenic, fluoride removal



Water purifier maker Kent plans to launch a basic gravity-based water purifier that can compete with high-end water treatment products to remove arsenic and fluoride contaminants from drinking water.

“We are confident of bringing out this new product within a year. The idea is to make purifiers with capabilities to remove arsenic and fluoride more affordable to people in India,” Mahesh Gupta, Chairman of Kent Ro Systems..

He was in Hyderabad to launch its new product Kent Supreme today.

The water purifier market in India is estimated at Rs 3,200 crore and may touch Rs 7,000 crore by 2015, a recent Assocham study pointed out.

Low-cost products cater to the majority of the market as they do not require electricity and are generally gravity or chemical-based systems in the price range of Rs 500 and Rs 5,000.

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